VNG is an Argentine group focused on healthy food, with strong leadership in the plant-based segment and a track record of developing emerging categories.
For over 10 years, we have driven category growth across major supermarket chains, specialty channels (biomarkets and niche stores), foodservice, and regional markets.
Our commercial network reaches more than 3,500 active points of sale and
continues to expand across the Southern Cone.
VNG develops and manages a portfolio designed to expand and strengthen healthy food categories at retail scale.
Each brand operates within a clear strategic framework, combining strong identity, disciplined execution, and long-term category building.
We don’t just launch products — we build sustainable market positions.
A leading plant-based brand in Argentina, Casa Vegana has contributed to the sustained expansion of the category across major retail chains and specialty stores, combining clear positioning, strong rotation, and nationwide reach
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Mamma Sabe offers fresh solutions that integrate plant-based options, animal protein, and functional developments, expanding contemporary food into a broader and more versatile culinary experience.
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A platform focused on functional nutrition and performance optimization, designed for regional scale with direct-to-consumer potential.
SMART NUTRITION (Core / Volume / Retail) &
HUMAN UPGRADE (Capsule / Margin / Premium)
Pancho Piñero is the founder and CEO of VNG. He has played a key role in shaping the plant-based segment in Argentina and driving the expansion of emerging categories in retail.
He is the founder and first president of the Argentine Plant-Based Food Chamber, contributing to the institutional development of the sector.
His work has been featured in leading business and food industry media.
VNG continues to strengthen its position as a developer of next-generation food categories across the Southern Cone.